Jarrard Johnstone

Hi, I’m Jarrard Johnstone, a Christchurch-based, NZIPP-accredited commercial photographer and owner of Focus Point Photo who has spent over two decades helping people and businesses connect through visuals.

A picture tells a thousand words. I aim for my photos to tell even more. People want to understand who you are or what they’re getting. Quality photography does that while building familiarity, trust and desire.

Simply put, it is the best way to tell your story and engage your audience.

I work to gain a deep understanding of the story you want to share, which I then convey through authentic and visually stunning imagery. I use high-level equipment and techniques to deliver photos that are fresh, evocative and true to you or your brand.

My services


Portraits & people

Food & drink

Commercial & product

Find out more about our services
and view our galleries

People want to really know who you are or what they are getting. This means that you must build trust with your audience through beautiful photos.

Focus Point

Want to know more, get in touch today

We work to capture your brand in every photo we take.